Posted on July 18th, 2011, by iMinerva


Have you heard about AGNES?  AGNES is at the MIT AgeLab and she’s playing an important role in helping researchers understand more about the physical challenges that occur with aging.

Really – all they need to do is give me a call or spend a day with some of my friends.  Much cheaper – just the cost of a few martinis.

At any rate, AGNES – the Age Gain Now Empathy System – is a high-tech jumpsuit designed to simulate the “motor, visual, flexibility, dexterity and strenght of a person in their mid-70s.” 

It’s actually pretty interesting that researchers are trying to understand the needs of the aging population.  Maybe they looked at the demographic reports showing anywhere from 8,000 to 10,000 Boomers turning 65 every day.  And with 79 million baby boomers – or about 26 percent of the U.S. population – still active and demanding consumers, things are going to change.

So that’s where AGNES is helping out product development folks and engineers, and architects, and auto manufacturers, and retailers, and just about everyone who hopes to attract this valuable group of consumers, many with considerable nest eggs and an empty nest.

Take a look and send Minerva your thoughts.


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