Staged to Sell

Posted on May 23rd, 2011, by iMinerva


Anyone who watches HGTV knows the role of “staging” a home for a faster, higher-priced sale.  Out with the dog’s dish, in with the sculpture.  But what does it cost and is it worth it in the end?

According to – a great resource for everything – you want to be sure that the staging is an investment in your home – either it delivers a return in lowering the time your house is on the market or it increases the perceived value of your home.

If you’re just looking for an outside perspective and some creative ideas to freshen the appeal of your castle, expect to pay $100 to $300 for professional advice.  Ask if the stager charges by the hour ($50 to $100/hour) or if they will give you a project fee.

For a full make-over, you’ll pay in the range of $2,500 to $3,000 or more depending on the size of your home, the sales price (a million dollar home requires a bigger impression) and your geographic market.

If you’ve already moved and the house is vacant, renting furniture and accessories will cost $1,000 or more.

Be careful about asking friends and family for advice.  They may have a great sense of design and may live in a beautiful home – but – they may not know the fine points of staging.  Amateur stagers tend to over-stage a space or give it an overdose of their own personality.  Too often, this is truly evidence of the saying – “You get what you pay for.”

For more tips for putting your home in tip top shape to show, check out the advice on


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